Stephanie Fan
Jan 26, 2017

These festive-season ads are actually...festive

Not all this year’s Chinese New Year ads are melancholy, thankfully.

Air China

Spring Festival is a time when Chinese families, separated vast distances by the stark differences in economic opportunities in different parts of the country, come together. Car app Didi predicts a boom in the use of its Hitch service for people carpooling home during the world’s largest annual mass migration.

These reunions are often fraught, however, as families are forced to confront differences in values. This year’s Chinese New Year ads again address the rough...

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