In a tough year for the industry and for its parent, Dentsu X needed a steady hand from leader Phil Adrien. The parent company’s top leadership continues to be a revolving door and Dentsu X itself struggled in 2018 and 2019. Yet with considerable innovative power and increasingly intergrared offerings, Dentsu X has many strengths.
Did Adrien and company make progress in 2020? Our full Agency Report Card on Dentsu X—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.