Staff Reporters
Feb 10, 2021

The X factor: Dentsu X seeks a formula for sustained growth

AGENCY REPORT CARD: Dentsu’s APAC-founded media agency has struggled for two years for business and leadership stability. Was Phil Adrien able to steady the ship in 2020?

The X factor: Dentsu X seeks a formula for sustained growth

In a tough year for the industry and for its parent, Dentsu X needed a steady hand from leader Phil Adrien. The parent company’s top leadership continues to be a revolving door and Dentsu X itself struggled in 2018 and 2019. Yet with considerable innovative power and increasingly intergrared offerings, Dentsu X has many strengths. 

Did Adrien and company make progress in 2020? Our full Agency Report Card on Dentsu X—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

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