Jean Freeman
Mar 6, 2018

The Women's Day conundrum

Instead of making sure your company "shows up" as a company that supports women, it's much more productive to spend that time and effort working with women within your organization, says Zambezi's CEO.

International Women’s Day March 8th is rapidly approaching. Last year, lots of brands and agencies contributed to the event with inspired gesturesmaking special hashtags, supportive tweets, unique landing pages on their websites and awesome content, or giving staff the day off like we did. All genuine efforts that sent the right messagebut how impactful were these overtures

Not so much.

Here’s a radical thought. Instead of brands and agencies feeling...

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