Tim Hornyak
Jul 28, 2017

The wild frontier of smart speakers is fraught with risk and reward

With Line the latest company to join the virtual home assistants fray, we explore the sector’s potential for brands from both Japanese and international perspectives.


More and more people are turning to home voice assistants to do everything from answering their phones to placing online shopping orders and providing diversions such as trivia games. Major tech companies are pioneering in the field, but Amazon’s Echo smart speakers are dominating with about 70 percent of the market, according to eMarketer. Unit sales could top 10 million this year, Digitimes, an Asian tech publication, reported in June, citing unnamed sources.

Like Apple’s...

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