Top stories
Here are the most-read items on CampaignAsia.com for August 2 through 8:
1. Steve Marcopoto to step down from Turner
2. Other brands will suffer Kanebo's blemish: Experts
4. Mobile marketing at a snail's pace in China despite ample opportunities
5. Profero melds with Alien Eye in Japan
6. Leo Burnett Beijing wins appointment for China Mobile's 4G brand
7. Ramadan changes the way brands target Muslim consumers
8. Coca-Cola shifts media duties to MediaCom in Vietnam
9. Possible Singapore announces series of appointments
10. StarHub sings it loud, and in Singlish, for Singapore National Day
Top distractions
1. The online saga of Singapore's latest National Day anthem: After the government's official song was justly ridiculed, this altogther more agreeable unofficial effort surfaced:
2. "What Happens In Media Planning": An entertaining Tumblr, with lots of animated GIFs.
3. We spent a bit too much time watching the videos submitted for a Star Wars-themed contest run by Pringles. The entrant below was the runner-up, but won the hearts of Campaign Asia-Pacific's resident sci-fi geeks.
4. As reported by our UK colleagues, this ad for Marmite provoked more than 200 complaints to a UK government advertising watchdog. Apparently some people felt it trivialised the work of actual animal-rescue and child-welfare organisations.
Most of the week's distractions appear first on our Facebook page, so please follow us there. Thanks for reading Campaign Asia-Pacific.
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