Matthew Miller
Aug 9, 2013

The week's top 10 most-read stories: Turner and Kanebo's woes

ASIA-PACIFIC - The departure of Steve Marcopoto from Turner Asia-Pacific tops this week's most-read list, which also includes Kanebo's troubles and a feature on mobile marketing in China. Plus, lots of fun things to see in our list of the week's top distractions.

The week's top 10 most-read stories: Turner and Kanebo's woes

Top stories

Here are the most-read items on CampaignAsia.com for August 2 through 8:

1. Steve Marcopoto to step down from Turner

2. Other brands will suffer Kanebo's blemish: Experts

3. Asia's Top 1000 Brands

4. Mobile marketing at a snail's pace in China despite ample opportunities

5. Profero melds with Alien Eye in Japan

6. Leo Burnett Beijing wins appointment for China Mobile's 4G brand

7. Ramadan changes the way brands target Muslim consumers

8. Coca-Cola shifts media duties to MediaCom in Vietnam

9. Possible Singapore announces series of appointments

10. StarHub sings it loud, and in Singlish, for Singapore National Day

 

Top distractions

1. The online saga of Singapore's latest National Day anthem: After the government's official song was justly ridiculed, this altogther more agreeable unofficial effort surfaced:

 

2. "What Happens In Media Planning": An entertaining Tumblr, with lots of animated GIFs.

3. We spent a bit too much time watching the videos submitted for a Star Wars-themed contest run by Pringles. The entrant below was the runner-up, but won the hearts of Campaign Asia-Pacific's resident sci-fi geeks.

 

4. As reported by our UK colleagues, this ad for Marmite provoked more than 200 complaints to a UK government advertising watchdog. Apparently some people felt it trivialised the work of actual animal-rescue and child-welfare organisations.

Most of the week's distractions appear first on our Facebook page, so please follow us there. Thanks for reading Campaign Asia-Pacific.

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