Here are the most-read items on CampaignAsia.com for August 2 through 8:
1. The online saga of Singapore's latest National Day anthem: After the government's official song was justly ridiculed, this altogther more agreeable unofficial effort surfaced:
2. "What Happens In Media Planning": An entertaining Tumblr, with lots of animated GIFs.
3. We spent a bit too much time watching the videos submitted for a Star Wars-themed contest run by Pringles. The entrant below was the runner-up, but won the hearts of Campaign Asia-Pacific's resident sci-fi geeks.
4. As reported by our UK colleagues, this ad for Marmite provoked more than 200 complaints to a UK government advertising watchdog. Apparently some people felt it trivialised the work of actual animal-rescue and child-welfare organisations.
Most of the week's distractions appear first on our Facebook page, so please follow us there. Thanks for reading Campaign Asia-Pacific.