Marc Fong
Jul 31, 2013

The view from Hong Kong: Mobile addiction drives quest for big ideas

As part of the Asia's Top 1000 Brands report, we asked experts from around the region to share in-country expertise on the factors driving branding in their markets. Marc Fong, head of business planning with Mindshare, shares the view from Hong Kong.

Not unlike other developed countries in Asia, consumers in Hong Kong are seeking and sharing information every minute of every day. Crowds of people peering into their iDevices are constantly bustling through the busy streets of Central. This puts a lot of pressure on brands to come up with engaging content. The Hong Kong consumer is very demanding when it comes to the quality of products and services and will take nothing but the best.

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