Staff Reporters
Feb 7, 2014

The top 10 new-business wins of 2013, country-by-country

ASIA-PACIFIC - BBDO and Starcom lay claim to the biggest new-business wins of 2013, according to figures compiled by pitch consultant R3, which has also provided top 10 lists for 14 APAC countries.

The top 10 new-business wins of 2013, country-by-country

Editor's note: R3, which works with agencies to produce the monthly New Business League report published in Campaign Asia-Pacific, has provided a detailed year-end report on new-business wins.

Today, we list the top 10 new-business wins (creative and media) regionally and in 14 individual countries. See yesterday's entry for holding-company results and the top creative and media agencies in Asia-Pacific, China and India.

Browse the top 10 new-business wins of 2013 in:

Asia-Pacific
Australia
China
India
Hong Kong
Indonesia
Japan
Korea
Malaysia
New Zealand
Philippines
Singapore
Taiwan
Thailand
Vietnam

 

Asia-Pacific

Creative Agency Month Account Area
BBDO May Tourism Australia Global
DDB June Usha International India
Saatchi & Saatchi Aug St.George Bank Australia
Ogilvy Oct SingTel Singapore
JWT May China Unicom China
DDB July Westpac Project Australia
TBWA July David Jones Australia
Saatchi & Saatchi Mar Buick(Buick GL8, Excelle XT and GT) China
Leo Burnett July China Mobile China
Leo Burnett Jan BMW Greater China
       
Media Agency Month Account Area
Starcom Sep AB InBev China
Carat Dec Mondelez Regional
MediaCom Feb Fonterra Asia Pacific
OMD Dec Dong Feng Peugeot Citroen China
Havas Media May LG Asia Pacific
ZenithOptimedia Dec Mengniu (Planning) China
OMD June China Telecom China
MindShare Aug GSK Regional
Initiative Nov Santos Jaya Abadi Indonesia
MediaCom July Siemens Global

 

Australia

Creative Agency Month Account Area
Saatchi & Saatchi Aug St.George Bank Australia
DDB July Westpac CRM & Retail Australia
TBWA July David Jones Australia
McCann May Federal Gov't Education Reform Australia
DDB Nov Pfizer Brands Australia
TBWA Aug TabCorp Australia
Ogilvy Aug Yellow Pages Australia
Ogilvy Oct Click Drive Australia
Y&R Aug Australia Post Project Australia
DDB Aug Beer Wine & Spirits Australia
       
Media Agency Month Account Area
MediaCom Feb Fonterra Asia Pacific
Universal McCann Nov Target Australia
Ikon Aug Myer Australia
Carat Sep L'Oreal Australia
Havas Media May LG Asia Pacific
ZenithOptimeida Dec Reckitt Benckiser Regional
OMD Dec Theme Parks Capital Australia
MEC April Mitsubishi Australia
MEC Aug General Electric Australia
Universal McCann Aug NSW Government Australia

 

China

Creative Agency Month Account Area
JWT May China Unicom China
Saatchi & Saatchi Mar Buick (Buick GL8, Excelle XT and GT) China
Leo Burnett July China Mobile China
Saatchi & Saatchi Jan Mazda (CX-7 and Mazda 6) China
BBH Jan Qoros Global
Lowe June SGM Buick Regal China
Saatchi & Saatchi Oct Union Pay China
Saatchi & Saatchi May Minute Maid Dairy (Yogurt based drink) China
BBH Sep Ikea China
BBH Oct Harbin Beer China
       
Media Agency Month Account Area
Starcom Sep AB InBev China
OMD Dec Dong Feng Peugeot Citroen Automobile China
ZenithOptimedia Dec Mengniu (Planning) China
OMD June China Telecom China
ZenithOptimedia June GAC FIAT China
Carat July BMW China (Digital) China
MediaCom Sep Inoherb China
Carat June Bright Dairy & Food China
ZenithOptimedia Dec Reckitt Benckiser China
Havas Media June DYK China

 

India

Creative Agency Month Account Area
Mudra DDB June Usha India
Ogilvy July National Skill Development Corporation India
Mudra DDB May Mahindra Group India
Mudra DDB Oct Adani Group Project India
Mudra DDB Oct Arvind India
Mudra DDB Nov Suroy Project India
Mudra DDB Nov MoneyGram Project India
Mudra DDB Nov BMW India
JWT Sep Hyundai  Project India
Mudra DDB May Global Nutri Food India
       
Media Agency Month Account Area
Lodestar Universal Dec Samsung India
Maxus Sep L'Oreal India
Lintas Media Group Nov Reckitt Benckiser Regional
Starcom Jan Garuda Indonesia Global
Starcom Aug Tata Motors Digital India
MediaCom Jan Mars Wrigley India
Carat Dec Mondelez Regional
Madison  Media Oct Piramal Healthcare India
Maxus Feb Tata Tea India
MindShare Aug GSK Regional

 

Hong Kong

Creative Agency Month Account Area
Grey Feb Wellcome Hong Kong
McCann Mar China Telecom Hong Kong
Leo Burnett Jan BMW Greater China
DDB Feb Henderson Hong Kong
Ogilvy Mar MAC Cosmetics Hong Kong
Ogilvy April Sky Connection Hong Kong
Ogilvy May AY Lazarro Hong Kong
Ogilvy May Moncler Hong Kong
Ogilvy June La Pairie Project Hong Kong
DDB April HK Trade Development Council Project Hong Kong
       
Media Agency Month Account Area
Dentsu Media Nov Otsuka Pharmaceutical Hong Kong
Vizeum Mar Burberry Hong Kong
Carat Dec Mondelez Regional
MediaCom Feb Fonterra Asia Pacific
ZenithOptimeida Oct Clarins Regional
OMD Oct Olympus Hong Kong
Dentsu Media Nov ASUS Hong Kong
OMD April Danone Hong Kong
OMD Aug Fast New Ltd. (Wheelock) Hong Kong
OMD Aug ETRADE Securities Project Hong Kong

 

Indonesia

Creative Agency Month Account Area
Lowe Jan Garuda Airlines Global
Fortune Indonesia July PT. Bank Rakyat Indonesia Indonesia
JWT Feb Indosat(IM3, Matrix and Mentari) Indonesia
Y&R Jan XL Indonesia Indonesia
Y&R Nov XL Telecom Indonesia
Grey Jan PT DSG Surya Mas Indonesia Indonesia
Grey June Orang Tua Group Indonesia
Grey Aug Samsung Indonesia
Grey Aug Aibu Indonesia
Grey Aug PT Multi IndoCitra Project Indonesia
       
Media Agency Month Account Area
Initiative Nov Santos Jaya Abadi Indonesia
Starcom June General Electric Project Indonesia
Dentsu Feb Indosat Indonesia
Havas Media Oct Danone Indonesia
Initiative Oct H.M. Sampoerna Indonesia
Havas Media May LG Global
ZenithOptimeida April Maybank BII Indonesia
Vizeum Sep Bolt Indonesia
Universal McCann April PT Hutchison CP Telecommunications Indonesia
Starcom Feb Prudential Insurance Indonesia

 

Japan

Creative Agency Month Account Area
BBDO May Tourism Australia Global
Leo Burnett April Mini (BMW Group) Japan
Leo Burnett Sep Viagra (Pfizer Group) Japan
Ogilvy April Orix Bank Japan
Ogilvy Nov Moncler Project Japan
Y&R Feb Honda Motor Japan
Y&R Mar Xing Inc Japan
Y&R July Nu Skin Japan Project Japan
Y&R July Shidax Corporation Project Japan
DDB Aug JT Japan Japan
       
Media Agency Month Account Area
Carat Oct Dutch Lady Regional
MindShare May Dyson Asia Pacific
Dentsu Media Aug GSK Japan
Carat Dec Mondelez Regional
Universal McCann Jan Johnson & Johnson Regional
Universal McCann Nov Hachette Project Japan
MindShare Jun Jaguar Land Rover Japan
Vizeum Mar Burberry Japan
ZenithOptimeida Jan Korean Tourism Regional
Universal McCann Aug Hershey's Asia Pacific

 

Korea

Creative Agency Month Account Area
TBWA Nov AXA Direct Korea
TBWA Dec Black Yak Korea
DDB Mar Nonghyup Korea
BBDO Mar Amore Pacific(Ryoe) Korea
Leo Burnett July KT&G Project Korea
JWT Nov Hyundai Pharm. co. Ltd. Korea
Dentsu Jan E1 Korea
JWT Nov Seoul Milk Korea
Y&R Dec Chanel Project Korea
Y&R Dec Pfizer Project Korea
       
Media Agency Month Account Area
Carat Mar Burberry Korea
Starcom Dec Chrysler Group Korea
ZenithOptimeida Oct Clarins Korea
MediaCom July Siemens Global
ZenithOptimeida Jan Korean Tourism Regional
Universal McCann Jan Skechers Korea
ZenithOptimeida Oct SCA-Paper products Korea
Universal McCann May NeNe Chicken Project Korea
Universal McCann June Hanall Korea
Dentsu Media Feb Yogiyo Project Korea

 

Malaysia

Creative Agency Month Account Area
DDB Jan Proton Malaysia
BBDO May Tourism Australia Global
DDB Aug Sunway Velocity Project Malaysia
DDB Oct Fitness First Project Malaysia
BBH June Ikea Malaysia
DDB Sep Kakao Talk Malaysia
Saatchi & Saatchi July Bank Simpanan Nasional Malaysia
DraftFCB July Nissan Project Malaysia
Ogilvy July Securities Commission Project Malaysia
Grey July Touch 'n Go Project Malaysia
       
Media Agency Month Account Area
ZenithOptimedia Apr Maybank Group Malaysia
Starcom Nov Kao Malaysia Malaysia
Universal McCann Dec Telekom Malaysia Malaysia
Maxus Mar Tesco Malaysia
Initiative Nov Reckitt Benckiser Malaysia
Universal McCann Jan Johnson & Johnson Regional
OMD Feb Genting Malaysia Berhad Malaysia
Vizeum Oct My E.G. Malaysia
MediaCom July Siemens Global
Havas Media May LG Global

 

New Zealand

Creative Agency Month Account Area
BBDO May Tourism Australia Global
Y&R Mar Westfield New Zealand
JWT Oct Nib New Zealand
Ogilvy May Purina New Zealand
Y&R Oct Karicare Project New Zealand
Y&R Dec Co-Operative Bank New Zealand
DDB Mar PZ Cussons New Zealand
DDB May NZ Lotteries Project New Zealand
DDB Aug Gen-I Project New Zealand
DDB Aug Lotto NZ Project New Zealand
       
Media Agency Month Account Area
PHD Dec Fererro New Zealand
Carat May Dick Smith Electronics New Zealand
MEC Sep NZ Government New Zealand
ZenithOptimeida Dec Reckitt Benckiser New Zealand
Carat July Spotlight Retail Group New Zealand
OMD Dec Hasbro Asia Pacific
OMD Feb Motor Corp Distributors New Zealand
OMD Feb Dynamo Communications New Zealand
PHD Feb Apropos New Zealand
PHD Mar Griffins Food New Zealand

 

Philippines

Creative Agency Month Account Area
BBDO Oct BDO Unibank Philippines
Leo Burnett Oct Pfizer Consumer Healthcare Philippines
DDB Sep Johnson & Johnson Digital Philippines
BBDO May Tourism Australia Global
Leo Burnett Jan Samsung Philippines
McCann Aug Pride Philippines
DDB Feb PLDT TelPad Philippines
TBWA Feb Alaska Nutribuild 345 Philippines
Publicis Mar Blackberry Philippines
Grey Dec Metro Retail Project Philippines
       
Media Agency Month Account Area
Dentsu Media Sep Philippine Department of Tourism Philippines
Vizeum Jan Pag-ibig Fund Philippines
Universal McCann Jan Johnson & Johnson Regional
MediaCom Mar Bank De Oro Philippines
ZenithOptimeida Apr Maybank Philippines
Starcom MediaVest May Philippine Airlines Philippines
ZenithOptimeida May Merck Philippines
Havas Media May Mundipharma Philippines
Carat Dec Mondelez Regional
MediaCom July Fonterra Asia Pacific

 

Singapore

Creative Agency Month Account Area
Ogilvy Oct SingTel Singapore
BBDO May Tourism Australia Global
JWT May Singapore Tourism Board Singapore
JWT Apr Changi Airport Group Singapore
BBH Feb Pirelli Singapore
Iris April adidas Singapore
Saatchi & Saatchi Aug Scoot Singapore
BBH June Ikea Singapore
Ogilvy Feb NEA Anti Littering Singapore
DDB May National Environment Agency Singapore
       
Media Agency Month Account Area
MEC April Singapore Tourism Board Singapore
MediaCom Feb Fonterra Asia Pacific
Carat Dec Mondelez Regional
MindShare Aug GSK Regional
OMD April National Environment Agency Singapore
ZenithOptimeida April Maybank Singapore
MEC Oct United International Pictures Singapore
Havas Media Aug Emirates Global
Dentsu Media Jan All Nippon Airways Singapore
ZenithOptimeida Dec Singapore Airlines Singapore

 

Taiwan

Creative Agency Month Account Area
Leo Burnett Jan BMW Greater China
DraftFCB Jan Heineken International Taiwan
Dentsu Sep Watsons Taiwan
Bates Aug ASUS Global
Ogilvy Feb Council of Agriculture Executive Yuan project Taiwan
DDB Jan Marukyo Taiwan
TBWA Dec Pocari Project Taiwan
Leo Burnett Feb Line Taiwan
Leo Burnett Dec Galaxy (Grand Waldo) Taiwan
Leo Burnett Dec Motivation Project Taiwan
       
Media Agency Month Account Area
Carat Dec Mondelez Regional
Dentsu Nov Pfizer Taiwan
Havas Media May LG Global
MediaCom Feb Fonterra Asia Pacific
MindShare Aug GSK Regional
Havas Media Aug Emirates Global
MindShare Jan Forevermark Taiwan
MEC Nov Suzuki Taiwan
ZenithOptimeida Dec Reckitt Benckiser Taiwan
Vizeum Mar Burberry Taiwan

 

Thailand

Creative Agency Month Account Area
BBDO Feb Sansiri Public Company Thailand
Y&R Dec Sermsuk Thailand
McCann May Kbank Project Thailand
Saatchi & Saatchi April Thanachart Bank Thailand
Leo Burnett Mar PTT Exploration and Production Public Company Limited Thailand
Ogilvy Feb IPM Thailand
Ogilvy Feb Unipresident Food Thailand
Ogilvy July SCB Project Thailand
Ogilvy July TMB Bank Project Thailand
Ogilvy Dec Cera C-cure Project Thailand
       
Media Agency Month Account Area
ZenithOptimeida Feb Dtac Thailand
Starcom May Muang Thai Insurance Thailand
Carat Dec Mondelez Regional
MediaCom Feb Fonterra Asia Pacific
Initiative Dec Krungsri Bank Thailand
MEC May Mitsubishi Lancer EX Project Thailand
Initiative Jan JNJ Thailand
Havas Media May LG Global
Carat July Sanook Shopping (Dealfish) Thailand
Havas Media Aug Emirates Global

 

Vietnam

Creative Agency Month Account Area
DDB July Vinamilk Vietnam
Dentsu Oct Lexus Vietnam
Dentsu DEC Yamaha Project Vietnam
JWT Dec Grand Ho Tram Strip Vietnam
Y&R May Movenpick Hotel Vietnam
Y&R Oct Caltex Project Vietnam
DDB May IFS Project Vietnam
DDB May Vinamilk Goldsoy Project Vietnam
DDB May Heineken Digital Project Vietnam
DDB May Abbott Project Vietnam
       
Media Agency Month Account Area
MediaCom July Coca-Cola Vietnam
Carat Dec Mondelez Regional
Maxus Dec Unicharm Vietnam
Starcom Dec Mega We Care Vietnam
ZenithOptimeida Dec Abbott Vietnam
MediaCom Feb Fonterra Asia Pacific
MindShare Aug GSK Regional
Dentsu Media Feb Moc Chau Milk Project Vietnam
MindShare Apr Hoa Thi Phu Vietnam
Dentsu Media Dec Yamaha Project Vietnam

 

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