David Blecken
Dec 18, 2017

The themes that defined Japanese marketing in 2017

The industry is in a state of upheaval, but that’s no reason to be pessimistic.

Here in Japan, the year ends on a note no less dramatic than 2016. We have just seen a private equity company buy one of Japan’s biggest agencies. The deal has implications not just for ADK and Japan, but for the global advertising industry namely, that amid excited talk of the advertising model being broken, powerful investors still see great potential for the industry to transform and thrive. As one observer argues this week, there is...

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