Megan Gell
Nov 9, 2018

The science of content

Putting in place great content is one thing, but how do you know if it’s worked?

TEDxSydney monitored flow to different “tribes” during break-outs.

Measuring the impact of content is a crucial part of any event, whether you’re looking to boost purchase intent, change perceptions, or train new recruits. Gathering feedback will help assess whether the event has met its objectives, as well as informing future editions. 

“Collection methods include traditional pre- and post-event surveys, social media, observations, feedback forms, live intercept interviews, app and website data, smart phone recordingseven wristbands to record electro-dermal activity,” says Jessie...

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