Jerome De Baecque
Dec 20, 2018

The role of tech in immersive experiences

The managing director of Spinifex Group on nailing digital storytelling.

Ask the right questions

The first question is always Who is your audience Then what sort of story do you want to deliver What is the experience you want to create A lot of people start by saying they want projection mapping or they want VR, and how much will it cost

But if you don’t have clear objectives about what you want the content to achieve first, it’s impossible to...

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