The Naysayers

"Here is my secret. It is very simple: It is only with the heart that one can see rightly; what is essential is invisible to the eye."—Antoine de Saint-Exupéry’s The Little Prince

There are some people who have nothing good to say about anything.

People like that do not live their lives in gratitude.

They just seem to live their lives in negativity and desire to drag others down with them to reinforce their own beliefs.

You find many of these people in the advertising community.

They find it so much easier to say “no” to a creative idea than to say “yes”.

They are fearful of things that are new and different.

They choose to stay with what has worked in the past - the status quo - not willing to accept that the world is transforming around them.

As a creative person with ideas, you have the ability and the power to do good, to make change in the world, to put forward messages to the masses about brands that can make people's lives better, richer, healthier, more informed and exciting.

Imagine having the opportunity to project that out into the world so that others are made aware of these powerful, life-changing brands.

Creativity needs its champions.

Champions who nourish, accelerate, celebrate, protect or advocate for creativity.

Lets find and hire more Champions to marketing and advertising jobs. They might be an artist, an innovator, a scientist, a designer, a change agent, a community organizer, a policy wonk or someone who values creativity in their personal lives.

Creativity is one of our most precious natural resources. It's renewable, unlimited and universally available.

But, like many natural resources, creativity can be polluted, squandered and blocked. Let's do more to make sure that doesn't happen.

Creativity is a source of our prosperity. Creativity needs to be respected, conserved, stewarded and celebrated.

Mike Fromowitz

OCTANE