Ad Nut
Mar 21, 2016

The Laughing Cow wants parents to plan cheesy holidays for their kids

From Hong Kong: “Bel time family activation” for Bel Groupe China by DDB Live Hong Kong

The Laughing Cow wants parents to plan cheesy holidays for their kids

Ad Nut likes cheese but doesn't much care for this ad for The Laughing Cow. While there are some genuine insights about parenting in the storyline, Ad Nut feels that it takes a bit too long to make its points. If you're going to do an online video, it needs to pop a bit more. It also makes the parents look rather clueless, and might even come across as patronising. So it will be interesting to see how it's received. But then again, Ad Nut is just a humble squirrel and certainly no expert on parenting small humans (they seem to rather more demanding than young squirrels?). 

The video has been distributed on social media via Milk Magazine, U Magazine, and Sunday Kiss

The campaign will also include an activation programme, where a truck will distribute pre-made outing kits, designed by kids, to families around Hong Kong.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

 

Related Articles

Just Published

19 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

19 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

19 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

20 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.