Ad Nut
Mar 21, 2016

The Laughing Cow wants parents to plan cheesy holidays for their kids

From Hong Kong: “Bel time family activation” for Bel Groupe China by DDB Live Hong Kong

The Laughing Cow wants parents to plan cheesy holidays for their kids

Ad Nut likes cheese but doesn't much care for this ad for The Laughing Cow. While there are some genuine insights about parenting in the storyline, Ad Nut feels that it takes a bit too long to make its points. If you're going to do an online video, it needs to pop a bit more. It also makes the parents look rather clueless, and might even come across as patronising. So it will be interesting to see how it's received. But then again, Ad Nut is just a humble squirrel and certainly no expert on parenting small humans (they seem to rather more demanding than young squirrels?). 

The video has been distributed on social media via Milk Magazine, U Magazine, and Sunday Kiss

The campaign will also include an activation programme, where a truck will distribute pre-made outing kits, designed by kids, to families around Hong Kong.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East



Related Articles

Just Published

3 hours ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

3 hours ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

3 hours ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

5 hours ago

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.