Ad Nut
Mar 21, 2016

The Laughing Cow wants parents to plan cheesy holidays for their kids

From Hong Kong: “Bel time family activation” for Bel Groupe China by DDB Live Hong Kong

The Laughing Cow wants parents to plan cheesy holidays for their kids

Ad Nut likes cheese but doesn't much care for this ad for The Laughing Cow. While there are some genuine insights about parenting in the storyline, Ad Nut feels that it takes a bit too long to make its points. If you're going to do an online video, it needs to pop a bit more. It also makes the parents look rather clueless, and might even come across as patronising. So it will be interesting to see how it's received. But then again, Ad Nut is just a humble squirrel and certainly no expert on parenting small humans (they seem to rather more demanding than young squirrels?). 

The video has been distributed on social media via Milk Magazine, U Magazine, and Sunday Kiss

The campaign will also include an activation programme, where a truck will distribute pre-made outing kits, designed by kids, to families around Hong Kong.

 

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