John Harrington
Jun 5, 2018

'The hunger games': Mastercard under fire for 'goals for meals' campaign

Is a campaign that promises to donate 10,000 meals to children each time Messi or Neymar Jr scores "gamifying starvation"?

Mastercard has been criticised for gamifying starvation with a campaign that promises to donate 10,000 meals to children in Latin America and the Caribbean each time Lionel Messi or Neymar Jr scores until 2020.

Mastercard is publicising the campaign, which supports the World Food Programme, on its Twitter account for the Latin America and Caribbean regions.

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