Madhvi Pahwa
Nov 25, 2013

The forces shaping tomorrow's agency leaders

A changing industry will generate a new breed of agency heads.

Madhvi Pahwa

Now is an interesting moment to examine the factors that have influenced today’s agency leadershipand those that are shaping Asia-Pacific’s leaders of 2018. Importantly, what will these differences mean for styles of leadership

1. Where they started their careers

A significant difference between today and tomorrow’s agency heads will be their cradle. Those at the helm in media today by and large began their careers in full service agencies, where...

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