Gianluca Santosuosso
Feb 28, 2018

The best of brand experience at Mobile World Congress 2018

There's a clear minimalist approach at MWC this year, with clean, defined designs coming to the fore, and tech is being incorporated in more seamless ways than ever, says the senior experience designer at Freeman XP.

Mobile World Congress has kicked off in Barcelona and as always brands are looking to activate their presence at the event in new and interesting ways. While tech is the name of the game here, the activations that have really caught my eye so far are those that combine the latest tech whether their own, someone else’s or a combination of both with cutting-edge design.

The event offers some great examples of effective experience design,...

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