Essence touts a transparent approach to custom planning and buying that’s built to support media buying for Google, its largest client. Its other clients include the Financial Times, HP, Viber and Tesco Mobile. The firm will collaborate with the GroupM agenciesMindshare, MEC, MediaCom and Maxuson certain projects.
In Asia-Pacific, according to CEO Christian Juhl, GroupM’s global reach and infrastructure will allow the company to not only better serve...
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