Megan Gell
Feb 9, 2018

The age of 'experience' demands greater collaboration

Former Imagination Hong Kong MD is taking experiential know-how to new sectors.

When Imagination began winding up its Hong Kong presence in November last year, its Asia MD Chris Dobson took on a new role heading up The Labs a new experience design consultancy under ProjectWorldWide.

The Labs aims to take the experiential part of the events business and work with the likes of developers, architects and property owners to transform everything from airport terminals to museums into customer-centric experiences. Two months in, CEI talks...

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