When Imagination began winding up its Hong Kong presence in November last year, its Asia MD Chris Dobson took on a new role heading up The Labs a new experience design consultancy under ProjectWorldWide.
The Labs aims to take the experiential part of the events business and work with the likes of developers, architects and property owners to transform everything from airport terminals to museums into customer-centric experiences. Two months in, CEI talks...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events