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Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from across industries in the month of October.
1. Maggi Devilled SriLanka
Engagement Score – 1,000
#Failtimes #School #DevilledDaanaKamare
Posted by Maggi Devilled Sri Lanka on Monday, 26 October 2015
2. Coca-Cola Malaysia
Engagement Score – 1,000
One does not simply drink Coca-Cola without his members. ;)#SemangatBreak #friendship #member
Posted by Coca-Cola on Sunday, 25 October 2015
3. Pocari Sweat Singapore
Engagement Score – 1,000
Finally, TGIF!! Here's something to think about through the weekends, and stand a chance to win 1 Month Supply of POCARI...
Posted by POCARI SWEAT Singapore on Friday, 30 October 2015
4. Michelin Malaysia
Engagement Score – 1,000
ABS, traction control and stability control isn’t enough to ensure your family’s safety.Get the most important safety...
Posted by Michelin Malaysia on Monday, 5 October 2015
5. Visa Philippines
Engagement Score – 1,000
#Visa cardholders get tickets first to see The Vamps, Before You Exit & The Tide performing live at SM Mall of Asia...
Posted by Visa on Monday, 26 October 2015
6. Tata Capital India
Engagement Score – 1,000
#ContestAlert!! Give us your most candid answer using #HarShaadiShaandaar and stand a chance to win GVs worth Rs 2K!! pic.twitter.com/ZHREaAHcmY
— Tata Capital (@tatacapital) October 14, 2015
7. Philips India
Engagement Score – 1,000
Make your 10 mins worthwhile by downloading the self examination test to cure breast cancer. http://t.co/GphqrBKZZQ #HimInitiative
— Philips India (@philipsindia) October 19, 2015
8. Milo Philipinnes
Engagement Score – 1,000
You showed us how high Champions can bounce after hitting the bottom. Happy birthday, @kieferravena! pic.twitter.com/79lxFsTCe3
— MILO® Philippines (@MiloPH) October 27, 2015
9. Resort World Sentosa Singapore
Engagement Score – 1,000
Last chance to experience Siloso Gateway Blk 50 at #HHN5. What are you waiting for? https://t.co/H3gpORs35x https://t.co/4Vlf98Ldpp
— ResortsWorldSentosa (@rwsentosa) October 26, 2015
10. Tanishq Jewelry India
Engagement Score – 1,000
Watch how @deepikapadukone celebrates #TanishqwaliDiwali with her family! How are you celebrating Diwali this year? https://t.co/A0HAmyJcSx
— Tanishq (@TanishqJewelry) October 16, 2015
11. The Glenlivet Philippines
Engagement Score – 996
12. Garnier India
Engagement Score – 986
13. Motorola India
Engagement Score – 955
14. Zostel India
Engagement Score – 943
15. Cornetto India
Engagement Score – 933
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.