As Thai fans crowded their YouTube idols at the inaugural YouTube FanFest Thailand event in Bangkok, the screaming and cheering testified to the power and influence of social media in the country.
Within a year of launching YouTube TrueView and Thailand’s custom home page, YouTube.co.th, the nation has risen to become a top 10 market for YouTube, punching far above its weight on the global stage. ...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events