Dave McCaughan
Feb 29, 2016

Thailand: Older, female, Chinese?

Apart from the well-known economic situation, three other trends are driving conditions for marketers in Thailand, reports man on the ground Dave McCaughan.

Dave McCaughan

Demography shapes reality”.

Having moved back to Bangkok six months ago, I have been talking to hosts of people about the market, the people and the world of consumption. The general discussion is around the not so good economy, business is ok but growth is slow, glad to see you back Dave, but why are you here at this poor time You get the drift.

But among all that mild disappointment,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
StarHub is teaching an uber-emo history lesson
Premium
1 hour ago

StarHub is teaching an uber-emo history lesson

To celebrate Singapore’s 54th birthday, the telco is highlighting the overlooked women in the nation’s past.

Premium
A sound rebranding for a hearing organisation
Premium
1 hour ago

A sound rebranding for a hearing organisation

Australian Hearing becomes Hearing Australia in a change orchestrated by Landor.

Premium
Dentsu plans to drop Aegis from name
Premium
1 hour ago

Dentsu plans to drop Aegis from name

Moving towards its 'One Dentsu' structure, changes at DAN continue, including redundancies of more senior APAC staff.

Premium
Move and win roundup: Week of July 22, 2019
Premium
1 hour ago

Move and win roundup: Week of July 22, 2019

FCB Kuala Lumpur, Go Communications, APMR and more, in our weekly collection of people moves and account news.