Dave McCaughan
Feb 29, 2016

Thailand: Older, female, Chinese?

Apart from the well-known economic situation, three other trends are driving conditions for marketers in Thailand, reports man on the ground Dave McCaughan.

Dave McCaughan

Demography shapes reality”.

Having moved back to Bangkok six months ago, I have been talking to hosts of people about the market, the people and the world of consumption. The general discussion is around the not so good economy, business is ok but growth is slow, glad to see you back Dave, but why are you here at this poor time You get the drift.

But among all that mild disappointment,...

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