Thai consumers vote for the buzz from Birdy Ice Coffee

Thai consumers are choosing coffee over beer by the looks of the latest Adwatch with Ajinomoto's beverage brand Birdy Ice Coffee swiping the top spot in the Adwatch chart with a viewer recall rate of 94 per cent and Chang beer falling into a close second place with 93 per cent.

Colgate has also made a strong appearance in the chart with two separate brands -- Colgate Herbal Salt toothpaste and Total 12 toothpaste -- launching 30-second TVCs in July. Developed by Y&R Thailand, both TVCs use a similar formula to promote the different toothpaste products.

Total 12 outlines the 12 signs of a healthy mouth and teeth, and assures consumers that the brand will provide 12 hours of protection after use. The Herbal Salt brand TVC shows a team of interviewers on a mission to go to ordinary people's homes and convince them of the product's benefits.

Dentsu Thailand's advertising for the recently-launched Toyota Hilux Vigo Pickup truck paid off, with the consumer testimonial-style TVCs rolled out in April gaining 92 per cent recall rate. To support the campaign, the agency also held a 'Hilux Vigo Day' event which targeted consumers who use the vehicles for commercial purposes. "Our research shows that there are many reasons for pick-up truck buyers to select a certain vehicle, such as a powerful engine, attractive interior design or interior roominess," said Toyota Motor Thailand marketing VP Vudhigorn Suriyachantananont. The Hilux Vigo is currently the category leader, but faces competition from Isuzu and Chevrolet.

Puriku White Tea climbed up the chart from 15th place to 8th since the last Thailand Adwatch in June; however, Regency Brandy Thai fell to 15th place from 10th place.