Emily Tan
Feb 24, 2014

Text100 makes APAC appointments, restructures Malaysian senior management

KUALA LUMPUR – Public relations firm Text100 has promoted senior account director Preeti Gupta and Malaysian account director Lee Tiam Siang to Asia-Pacific sales lead and Asia-Pacific marketing lead, respectively, taking over the responsibilties of Megan Rosier, who is moving on to a regional senior consultant role.

Clockwise from top left: Gupta, Lee, Corina Chee, Chee Yih Yang and Rosier
Clockwise from top left: Gupta, Lee, Corina Chee, Chee Yih Yang and Rosier

In her new role, Rosier will be focusing on Text100’s key clients, including IBM. Rosier, who will continue to be based in Australia, was previously senior consultant for Text100 Australia and Asia-Pacific sales and marketing lead.

Reporting to Anne Costello, Text100 regional director for Asia-Pacific, both Gupta and Lee will continue to be based in Singapore and Malaysia, respectively. Gupta is tasked with driving new business activities and winning key regional accounts, while Lee will be focused on profiling the agency’s work through paid, owned and earned channels.

“At Text100, we embrace a uniquely connected and collaborative culture built on the idea of operating as one team around the world,” explained Costello. “The geographic distance will not affect the productivity and effectiveness of our teams.”

In addition, following the departure of Malaysia managing consultant Min Chow in December, senior account directors Chee Yih Yang and Corina Chee (no relation) have been promoted to co-office leads of the Malaysian office. Reporting to Marc Ha, Text100’s vice-president and managing consultant for Singapore and Malaysia, they will share the responsibility of running the country office. Based out of Singapore, Ha will visit the Kuala Lumpur office when required.

According to Costello, the decision to appoint joint co-office leads was in the interest of continuing the agency’s client relationships even in times of transition. “This arrangement allows both of them to share the responsibilities of running the business and tap on each other’s strengths. It also provides them the flexibility to retain their client consulting roles.”

 

Related Articles

Just Published

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.

2 days ago

Campaign Crash Course: Marketing to under-18s in gaming

Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.

2 days ago

Brandalism hijacks billboards to criticise airline ...

The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.