Byravee Iyer
Jul 7, 2014

Tesco Malaysia taps Zeno for digital and social duties

MALAYSIA - Multinational grocery retailer Tesco has selected Zeno as its digital and social-media agency in Malaysia. The client awarded the remit without a pitch.

Tesco Malaysia taps Zeno for digital and social duties
Tesco Malaysia taps Zeno for digital and social duties

Edelman’s sister agency will be in charge of strategy, content and engagement across all Tesco’s digital and social-media channels, as well as developing a multi-platform campaign to drive its online Grocery Home Shopping Service.

As part of this initiative, Zeno will develop a microsite, long-form content and videos focusing on the benefits of Tesco’s delivery service. An amplification strategy will be baked into the campaign to increase the reach and engagement of this content.  

“As online conversations within social are getting more personal as we move along, delivering our messages will be an even tougher challenge while driving growth and sales for our online home shopping service,” said Tesco’s head of brand communications and marketing, Menaha Nadaraja.

“We’re delighted to partner with a dynamic brand like Tesco that’s close to consumers’ hearts and is the number one hypermarket in Malaysia,” said David Lian, general manager, Zeno Malaysia. Lian is particularly excited by the company’s digital ambitions, “which are perfectly aligned with Zeno’s unique proposition,” he added.

 

Just Published

5 hours ago

Tech Bites: Week of October 3, 2022

News from Maxis, Twilio, Dentsu and more.

5 hours ago

Coca-Cola sponsors COP27: Buying its way into ESG ...

SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?

6 hours ago

Women to Watch 2022: Haylie Craig, Colenso BBDO

As a seasoned creative, Craig is a fierce advocate for bold, inclusive work for the betterment of others—particularly those in the queer community.

10 hours ago

Cadbury Celebrations illuminates a hawker's Diwali

Watch the film conceptualised by Ogilvy here.