Edelman’s sister agency will be in charge of strategy, content and engagement across all Tesco’s digital and social-media channels, as well as developing a multi-platform campaign to drive its online Grocery Home Shopping Service.
As part of this initiative, Zeno will develop a microsite, long-form content and videos focusing on the benefits of Tesco’s delivery service. An amplification strategy will be baked into the campaign to increase the reach and engagement of this content.
“As online conversations within social are getting more personal as we move along, delivering our messages will be an even tougher challenge while driving growth and sales for our online home shopping service,” said Tesco’s head of brand communications and marketing, Menaha Nadaraja.
“We’re delighted to partner with a dynamic brand like Tesco that’s close to consumers’ hearts and is the number one hypermarket in Malaysia,” said David Lian, general manager, Zeno Malaysia. Lian is particularly excited by the company’s digital ambitions, “which are perfectly aligned with Zeno’s unique proposition,” he added.