Byravee Iyer
Jul 7, 2014

Tesco Malaysia taps Zeno for digital and social duties

MALAYSIA - Multinational grocery retailer Tesco has selected Zeno as its digital and social-media agency in Malaysia. The client awarded the remit without a pitch.

Tesco Malaysia taps Zeno for digital and social duties
Tesco Malaysia taps Zeno for digital and social duties

Edelman’s sister agency will be in charge of strategy, content and engagement across all Tesco’s digital and social-media channels, as well as developing a multi-platform campaign to drive its online Grocery Home Shopping Service.

As part of this initiative, Zeno will develop a microsite, long-form content and videos focusing on the benefits of Tesco’s delivery service. An amplification strategy will be baked into the campaign to increase the reach and engagement of this content.  

“As online conversations within social are getting more personal as we move along, delivering our messages will be an even tougher challenge while driving growth and sales for our online home shopping service,” said Tesco’s head of brand communications and marketing, Menaha Nadaraja.

“We’re delighted to partner with a dynamic brand like Tesco that’s close to consumers’ hearts and is the number one hypermarket in Malaysia,” said David Lian, general manager, Zeno Malaysia. Lian is particularly excited by the company’s digital ambitions, “which are perfectly aligned with Zeno’s unique proposition,” he added.

 

Just Published

7 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

7 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

7 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.