Tencent ramps up content monetisation through new WE+ services

Chinese online giant Tencent is launching new marketing services that tie more effectively into its other content offerings.

Seeking to move away from merely selling ad space on its various platforms and become a business solution provider, Tencent has launched its new marketing offering 'WE', which promises advertisers better integration within its ecosystem and more business intelligence.

Speaking at a launch event Tuesday at the company's Shenzhen 'vertical campus', Helen Luan, vice president of Tencent Online Media Group, said the launch has been preceded by the company’s active expansion into B2B solutions...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Brands don't understand value of customer loyalty: Study
Premium
6 hours ago

Brands don't understand value of customer loyalty: ...

Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."

Premium
Isobar rolls out global in-housing service
Premium
6 hours ago

Isobar rolls out global in-housing service

'Hysteria over in-housing has reached fever pitch,' Dentsu agency warns.

Premium
Interpublic Q3 revenues edge up 1.4%
Premium
6 hours ago

Interpublic Q3 revenues edge up 1.4%

Media, healthcare marketing, PR and sports and entertainment offerings led growth.

Premium
P&G enjoys 7% boost in organic sales
Premium
6 hours ago

P&G enjoys 7% boost in organic sales

Grooming division is still poor relation in impressive quarter for FMCG giant.