On Friday, Publicis Groupe signed a strategic partnership with Tencent.
The partnership with Publicis, agreed at the Viva Technology Paris event, is said by the two companies to the first-of-its-kind collaboration across Publicis's three units (Publicis Media, Publicis Communications and Publicis Sapient) and all of Tencent's 11 products.
Maurice Levy, chairman and CEO of Publicis Groupe, and SY Lau, senior executive vice president of Tencent and president of its Online Media Group business, marked the partnership with the scanning of a WeChat QR code during a signing ceremony.
Through this partnership, Publicis and Tencent will jointly launch a 'drugstore' incubation facility to curate, invest in and cultivate startups offering data, ad tech, VR and AR.
The two companies will also partner on the co-creation of and co-investment in web-native content to drive new content models for key clients.
At the same time, Tencent will offer Publicis agencies access to online behavioral data on its users.