Staff Reporters
Sep 2, 2008

Telecom NZ names Saatchi & Saatchi's Roberts to board

AUCKLAND - Telecom New Zealand has named Saatchi & Saatchi global CEO Kevin Roberts (pictured) as a board director, in a bid to enhance marketing and branding expertise at the organisation.

Telecom NZ names Saatchi & Saatchi's Roberts to board
Chairman Wayne Boyd said that Roberts appointed followed a three-month “intensive and rigorous search process.”

“It’s important our board attracts and retains people with a mix of skills appropriate to a company in transformation,” said Boyd. “Kevin is passionate about ideas, about innovation, about good corporate practice, and about the progress of New Zealand,”

Roberts, a New Zealand citizen, has headed Saatchis for the past 11 years, prior to which he was COO at Lion Nathan.
Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.

3 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

3 hours ago

Carlsberg hires PR agency for major new global brief

Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.

3 hours ago

The Coca-Cola Company announces 5-year AI partnershi...

As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.