Cloud spend will go through the roof
Worldwide spending on public cloud computing will grow 19% a year for the next six years from $147 billion in 2019 to reach $418 billion by 2024, according to new research from IDC as part of its whitepaper on Salesforce and its economic impact. Cloud computing, which accounted for 20% of software spend in 2017, will account for nearly half of all software sales by 2024. Meanwhile, spending on noncloud software will only grow at 3% a year.
In the report IDC said that cloud computing generates economic benefits by permitting an increase in IT innovation, which in turn supports business innovation that creates new revenue and jobs. It said cloud computing will be the main driver of Salesforce's contribution to new jobs and the economy worldwide, both directly and indirectly through its partners. It predicted that jobs created from the use of Salesforce cloud services from 2019 through 2024 will hit 4.2 million, while it will add upto nearly $1.2 trillion in business revenue globally.
Facebook commits to train up newsrooms across Southeast Asia
Facebook has unveiled an intensive six-month training program for newsrooms across Southeast Asia to equip editors with the insight and tools to build and execute a digital transformation strategy in their newsrooms. The program, called Newsroom Transformation 2020, will be run in partnership with the World Association of News Publishers (WAN-IFRA). The training program will cover four key areas of digital transformation: culture, journalism, audience, and operations. It has been spearheaded by Facebook's APAC director of news partnerships Anjali Kapoor.
Applications will open in November 2019, and the training program will begin in March. Sessions will take place in Facebook offices across Southeast Asia and made available online. Participants from across Southeast Asia will represent at least 10 newsrooms.
SpotX launches video solution sold on guaranteed performance metrics
SpotX has launched a premium programmatic video solution, SpotX PurePlay, that will offer advertisers high-quality video formats sold on guaranteed performance metrics like cost per completed view (CPCV) and completed view rate (CVR). Omnicom Media Group (OMG) and client McDonald’s are amongst the first to use it in Southeast Asia. SpotX claims the solution over-delivered on all pre-agreed KPIs for each campaign it has run so far. SpotX director of demand facilitation Shrivardhan Sarda said the tool not only provides premium inventory across global and regional OTT platforms like Hooq, Iflix, and Viu, it also minimises optimisation workload for the agency and risk for the advertiser by guaranteeing a pre-agreed metric.
Animal Logic taps Alibaba Cloud for more efficient content back-up
Australian animation and visual effects digital studio Animal Logic has struck a partnership with Alibaba Cloud, that will see it backing-up its on-premise production content onto Alibaba's cloud computing platform. Through this partnership, the parties hope to drive efficiencies of media production by utilising more cloud computing technologies. Animal Logic has created animation and visual effects for blockbuster films including Peter Rabbit, The Lego Movie 2, Captain Marvel and Happy Feet. In the release, chief technology officer Darin Grant said the partnership will allow it to secure its content more efficiently and operate seamlessly "even during our busiest times".
HackerOne hires security veteran to lead expansion in Asia-Pacific
Hacker-powered security platform HackerOne has appointed security veteran Attley Ng as vice president of Asia Pacific, to accelerate its momentum in the region. Ng has more than 20 years of leadership experience in the enterprise technology and security industries, most recently serving as senior vice president at Nsfocus Network Security. Ng previously served in strategic leadership roles at Tenable Network Security, Arbor Networks, Ellacoya, Enterasys Networks, Lucent Technologies and AT&T.
HackerOne opened an office in Singapore earlier this year to accommodate the growing demand for hacker-powered security in the region. Notable customers include Ministry of Defence Singapore (MINDEF), GovTech Singapore, Xiaomi, Zomato, Toyota, Nintendo, Grab, and Alibaba. The region’s first ever live-hacking event (H1-65) was also held in Singapore this year, with Dropbox awarding over US$300,000 in bug bounties to participating hackers.
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