Staff Reporters
Feb 21, 2021

TBWA’s investment in culture sets it apart during pandemic

AGENCY REPORT CARD: The creative force demonstrates that a spotlight on employee and creative culture is just as important as tech-driven innovations.

Nissan
Nissan

One of the reasons TBWA does well in its core creative offering is its understanding of culture, and it being unafraid to use it. Culture as a marketing concept may sound vague and fuzzy, but we like the idea of an agency consciously investing money into it and merging cultural findings with intelligence and data.

Our full Agency Report Card on TBWA—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

Related Articles

Just Published

1 hour ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

1 hour ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

11 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

13 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.