Kate Nicholson
Sep 1, 2009

TBWA Hong Kong appointed as regional AOR for Swire Hotels

ASIA-PACIFIC - Swire Hotels has appointed TBWA Hong Kong as the agency-of-record for its advertising and communications business in Asia-Pacific after a pitch against a number of undisclosed agencies.

TBWA Hong Kong appointed as regional AOR for Swire Hotels
TBWA Hong Kong will initially be charged with developing above- and below-the-line campaigns for The Opposite House, which opened in Beijing in 2008, The Upper House in Hong Kong's Pacific Place due to open next month and East in Taikoo Shing, Hong Kong, which will open in 2010.

Ian Thubron (pictured), executive vice-president of TBWA Asia-Pacific, said: “We are absolutely thrilled with this appointment. Swire is one of Hong Kong’s leading companies, and has a disruptive and an inspirational vision for its hotel brand. We were blessed with over a decade’s experience in luxury hotel advertising and are delighted to bring this to bear for Swire Hotels.”

The win is a feat for TBWA after the agency lost Shangri-La Hotels and Resort's business to Ogilvy and Mather, in April following a full-service review that also included McCann Erickson. TBWA had worked on the Shangri-La account since 1998.

Last month Swire Hotels selected wwwins Consulting to handle the digital management of its luxury hotel property The Upper House in Hong Kong. wwwins was charged with building the hotel’s website and launching a paid-search campaign.

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

A spotlight night for Publicis Groupe, with Ogilvy ...

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.

2 days ago

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

2 days ago

Ogilvy and Mindshare split top APAC network awards ...

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.

2 days ago

Prime Video nabs first big agency partner as it ...

IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.