Matthew Miller
Jan 21, 2020

TBWA HK offers service pack to help brands through "financial winter"

The agency says its 'Brave Bear Pack' can help brands find growth in an uncertain market.

TBWA Hong Kong has launched Brave Bear Pack, which it calls a new product focusing on growth hacking and cost-efficient tools to help brands survive the coming financial winter.

Observing that the trade war and unrest in Hong Kong have created trying conditions to say the least, the agency said its aim with the new offering is to be more agile and cost-efficient while producing work that is more measurable and ultimately moves...

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