Greg Paull, principal with R3, is blogging from the ANA Advertising Financial Management Conference in Naples, Florida, where 400 of the world’s biggest procurement and marketing leaders have gathered with agencies and consultants for a three-day talkfest.
On the third and final day of this annual conferencewhere companies including Coca-Cola, Kimberly-Clark, Ford and others have taken the stagenow it was the agency’s turn.
Lauren Crampsie, the global CMO of Ogilvy,...
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