Saneel Radia
Nov 6, 2014

Taking innovation back

More than a buzzword, innovation is integral to the health of a brand.

(Image courtesy epSos .de via Flickr)

It’s unfortunate when a potentially valuable word reaches buzzword status, as is the case with innovation. A quick Amazon check shows almost a thousand new books on the subject released in just the plast 90 days. Yet ironically or perhaps as a direct result few companies can agree on a definition.

Yet understanding what innovation is and how it works at large companies is important to those with brand expertise. Organizations clients turn...

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