David Blecken
Feb 23, 2017

Take the road less travelled to be noticed at the Olympics: Unruly

Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.

Nike's 'Unlimited Youth' campaign tapped into humour and surprise rather than pure inspiration

At a presentation to clients in Tokyo on 21 February, Ian Forrester, Unruly’s global VP of insight, used analysis of emotional responses to branded videos around the past three Olympic Games to suggest what makes a piece of content successful in that context. The Olympics covered included Rio 2016, Sochi 2014 and London 2012.

Unruly assessed global share of voice for views and share of voice for shares. The most shared video of all time...

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