Byravee Iyer
Oct 22, 2012

Tablets and smartphones drive e-Commerce in Asia: Visa

SINGAPORE - The growth of smartphones and tablets, along with an improved perception of security is leading the internet to play a significantly bigger role in consumption across Asia, according to a recent study published by Visa.

Improved security perception is leading consumers to purchase online, according to Visa

In economies where smartphone and tablet penetration are high, consumers are already showing a tendency of picking up products through their phones or tablets. Of the 8,000 consumers surveyed, four in ten said they browsed products on their phones or tablet device last year. In fact, browsing on mobile phones exceeded 40 per cent in Korea, Hong Kong and Singapore. Hong Kong saw 13 per cent of its online purchases on mobile phones and 11 per cent on...

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