Claire Telling
Feb 11, 2020

Sympathy for the CMO

Marketing chiefs' top concerns for 2020--and beyond.

There’s a certain irony in the reality that the modern chief marketing officer is both heralded as the real wielder of power in the C suite at the same time as the tenure of the position seems to get shorter and shorter. Both realities have something to do with the fact that the top marketing position at a number of companies takes on more responsibilities all the timefrom the obvious brand and product marketing tasks to data,...

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