Staff Reporters
Mar 2, 2018

Survey suggests resilient incentive-travel spending

A survey of Hong Kong companies shows a small uptick in the number planning to hold incentive trips in the next two years.

Survey suggests resilient incentive-travel spending

Contrary to conventional wisdom, companies aren't planning to reduce incentive travel or cut back on overall travel spending in the next two years. That's according to a survey of 88 Hong Kong companies performed in connection with the upcoming ITE Hong Kong travel fair, which covers MICE and leisure travel and is slated for June 14 through 17 this year. 

The survey, performed in February and released by TKS Exhibition Services, found that 44% of companies held incentive trips last year, and 46% plan to do so in the next two years. Furthermore, 37% of respondents said their corporation will spend more on travel in the coming year, outnumbering the number of companies cutting back (13%) by almost three to one. Half see no change in spending. 

However, the number of companies holding "overseas events" seems set to decline slightly: While 52% of respondents reported such events last year, 49% expect them in the coming two years.

The survey also found that green tourism is the theme most thought to enhance a MICE trip; it was cited by 64% of respondents. Next were food and wine (52%), a cruise (38%), volunteerism (32%) and sport tourism (27%).

ITE saw 12,312 regional buyers and visitors last year, of which 2,265 came from MICE companies.

Source:
CEI

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.