Matthew Miller
Nov 12, 2014

Sunbeam brings trash talk to the kitchen

AUSTRALIA - Bold putdowns and at least one nasty word fly as cooking becomes a blood sport in a nonetheless light-hearted campaign for Sunbeam's line of small appliances.

Sunbeam brings trash talk to the kitchen

Client: Sunbeam

Agency: The Works

Market: Australia

Campaign scope: Outdoor, in­‐store, website and social media. 

Press release quote: Kevin Macmillan, founder and creative partner, The Works: "I love the honesty of exploring the truth behind why people are presenting amazing dishes. Is it because they want to nurture their family and friends or is it because they are showing off?”

Comments: A lot of brands and agencies talk about 'cut through'. Well, here's a prominent manufacturer that has gone ahead and prominently used "The b*itch bought a Sunbeam" as a callout on its website and outdoor ads. We also liked the entertaining backstories for the pairs of rivals (see below).  

 

 

 

 

Previously: Competitive spirit seems to be giving Christmas spirit a run for its money this year. See this Facebook post from yesterday about a new Mulberry ad.

CREDITS

Agency
Kevin Macmillan: Founder & Creative Partner
Leo Bajzert: Creative Lead / Copywriter
Leighton Edridge: Art Director
Matthew Poulier: Creative Project Leader
Rhian Mathias: Creative Project Manager
Magdalena Rybicki: Creative Project Manager
Damien Hughes: Strategy Director
Vanessa Hartley: Social Strategist

Sunbeam
Tim Anderson: Product Marketing Manager
John Turnbull: General Manager Marketing
Isaac O’Leary: Digital Marketing Manager
Sarah Francis: Product Marketing Manager

 

Related Articles

Just Published

58 minutes ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.

2 hours ago

Hamill and Stewart face off in tense tomato-tomahto ...

Special Group Australia unites the stars of Star Wars and Star Trek as Uber Eats takes the agency's 'Tonight I'll be eating' platform to North America.

2 hours ago

'Second chance': The largest OOH campaign ever

The World Out of Home Organization’s global #OurSecondChance campaign has filled 40,000 digital screens with estimated media value to date of US$40 million.

2 hours ago

Managing the paranoia curve when selling your agency

An M&A advisor explains the rollercoaster of emotion you should expect when buying or selling an agency, and how to manage paranoia so it doesn't derail a deal.