Matthew Miller
Nov 12, 2014

Sunbeam brings trash talk to the kitchen

AUSTRALIA - Bold putdowns and at least one nasty word fly as cooking becomes a blood sport in a nonetheless light-hearted campaign for Sunbeam's line of small appliances.

Sunbeam brings trash talk to the kitchen

Client: Sunbeam

Agency: The Works

Market: Australia

Campaign scope: Outdoor, in­‐store, website and social media. 

Press release quote: Kevin Macmillan, founder and creative partner, The Works: "I love the honesty of exploring the truth behind why people are presenting amazing dishes. Is it because they want to nurture their family and friends or is it because they are showing off?”

Comments: A lot of brands and agencies talk about 'cut through'. Well, here's a prominent manufacturer that has gone ahead and prominently used "The b*itch bought a Sunbeam" as a callout on its website and outdoor ads. We also liked the entertaining backstories for the pairs of rivals (see below).  





Previously: Competitive spirit seems to be giving Christmas spirit a run for its money this year. See this Facebook post from yesterday about a new Mulberry ad.


Kevin Macmillan: Founder & Creative Partner
Leo Bajzert: Creative Lead / Copywriter
Leighton Edridge: Art Director
Matthew Poulier: Creative Project Leader
Rhian Mathias: Creative Project Manager
Magdalena Rybicki: Creative Project Manager
Damien Hughes: Strategy Director
Vanessa Hartley: Social Strategist

Tim Anderson: Product Marketing Manager
John Turnbull: General Manager Marketing
Isaac O’Leary: Digital Marketing Manager
Sarah Francis: Product Marketing Manager


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