Lindsay Stein
Mar 29, 2019

Study: Small percentage of CMOs are driving transformation

Accenture's survey includes insights from nearly 1,000 CMOs and more than 500 CEOs.

Only 17% of marketing leaders are pushing for transformational change at high levels within their companies, according to new research from Accenture.

The report, Way Beyond MarketingThe Rise of The Hyper-Relevant CMO, includes insights from nearly 1,000 CMOs and more than 500 CEOS.

One key takeaway from the survey is that customer experience is critical for brands. The 17% of marketing leaders driving change are helping to generate...

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