Only 17% of marketing leaders are pushing for transformational change at high levels within their companies, according to new research from Accenture.
The report, Way Beyond MarketingThe Rise of The Hyper-Relevant CMO, includes insights from nearly 1,000 CMOs and more than 500 CEOS.
One key takeaway from the survey is that customer experience is critical for brands. The 17% of marketing leaders driving change are helping to generate...
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