David Blecken
May 27, 2019

"Strategy isn't what's demanded of a PR agency"

In this Q&A, Dentsu PR's president and CEO gives a frank assessment of what the industry in Japan needs and doesn't need.

Kazunori Azeyanagi (photo provided by Dentsu PR)

As part of an interview about Dentsu PR’s partnership with a US think tank last week, Campaign took the opportunity to ask the agency’s president and chief executive, Kazunori Azeyanagi, for his views on broader issues affecting the industry.

As well as running Dentsu PR since 2016, Azeyanagi is head of the Public Relations Society of Japan. While he aims to improve the way the PR sector is perceived in the country, he...

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