Ranjani Raghupathi
Jun 17, 2015

Stopping bullying with music, and other stories from the consumer-electronics industry

While brands like Asus and Casio lured audiences with rewarding contests, find out how LG and Acer topped the charts with out-of-the box campaigns, in this week's Engagement Meter.

Acer Philippines featured pop star Yeng Constantino
Acer Philippines featured pop star Yeng Constantino

Unmetric, a social media intelligence firm focused on brands uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from the consumer electronics industry in the period of 8 to 14 June.

1. LG Singapore
Engagement Score – 1,000

Father’s Day campaigns are officially in full swing. In this video, LG Singapore captures the fun relationship between a father and son. Though the video is over two minutes long, it keeps the viewer entertained while also describing the new selfie-capture feature of the phone. The Korean brand also invited fans to participate in a lucky draw to win LG products. This was one of the top 10 most engaging posts in the industry.

When it comes to living under the same roof, our Dads can be quite... 'different'. Nevertheless, we still love our Dads...

Posted by LG Singapore on Wednesday, 10 June 2015

2. Sennheiser India
Engagement Score – 1,000

As part of promotions for the D1 Microphone, Sennheiser launched a contest campaign, #SennheiserTop50. This post asked fans to guess and share the next verse of a local artist’s song. Though the tweet itself does not specify a reward, fans were definitely aware of the goodies they could win and participated enthusiastically. The tweet was the most engaging for the brand in the week and received over 187 replies. The hashtag was used 74 times by the brand and 977 times by the community.

3. ASUS Philippines
Engagement Score – 1,000

ASUS Philippines shared an exciting feature about the ZenFone to garner over 57,000 Likes. The phone’s camera has the ability to capture images at night/with low lighting with great clarity. The stunning image showcased the feature perfectly and the interactive description made the post highly engaging.

Don’t be afraid of the dark.We all know that the fun starts when the sun sets. With ZenFone 2 and PixelMaster’s low...

Posted by ASUS Philippines on Friday, 12 June 2015

4. Casio India
Engagement Score – 1,000

What worked best for Casio India was regular weekly content. For “Fan Friday” the brand asked its Twitter followers to share a selfie for a chance to win from the brand’s G-Shock range. This tweet received 53 replies and engaged great for the brand. It was one of the top 10 tweets the industry.

5. Acer Philippines
Engagement Score – 1,000

With colleges commencing soon, Acer teamed with pop star Yeng Constantino to create a peppy “Anti-Bullying” song. The video, which is over two and a half minutes long, saw more than 60,000 views in just one week and is now one of the channel’s top 5 most viewed videos. The catchy beat and a message that was conveyed in a humourous way made the video engaging and entertaining while also effortlessly tying in with the brand’s new laptop towards the end.

About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.



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