Campaign Asia-Pacific's origins stretch back to 1973, when our predecessor Media magazine got its start. So this year we're celebrating 40 years covering the industry. But rather than carrying on about ourselves, we decided to make our celebration about the industry itself.
To that end, we've prepared (and are still preparing) a great deal of content to explore the development of media and marketing in Asia-Pacific.
Please join us at 40th.campaignasia.com, where the celebration is getting underway and will continue over the next few months. There you will find:
|A growing interactive timeline of the industry's evolution in Asia: Explore history through a mix of headlines, images, milestones, and ads. The 1970s and 1980s are available now, and each week we'll unveil another decade. Whether you actually remember those decades or are visiting them for the first time, the contrasts (and similarities) are enlightening.|
|Retrospective and forward-looking features: Already you can take a walk through the industry Hall of Fame and read personal recollections by industry leaders who have lived through the region's dramatic changes. We'll be posting new features constantly over the next several weeks. And if you're a subscriber, you'll find that the October edition of Campaign Asia-Pacific is entirely dedicated to the 40-year celebration as well.|
We're just getting started. The latter decades on the timeline naturally contain a lot more stuff, including a host of standout ads contributed by leading agencies. We also have some further surprises in store for later. For now we'll just say that the time you spend perusing the timeline may pay off.
We sincerely hope you'll join us on this journey into the development—past and future—of your industry. And feel free to let us know what you think, and share your story with us, via the feedback form, Facebook or @CampaignAsia on Twitter.