Ad Nut
Sep 17, 2015

Step into a sustainable forest on the MRT

From Singapore: PaperOne campaign by creative agency Atomz i! with Moove Media

Step into a sustainable forest on the MRT

In a campaign that seems especially apt during a time period when Singapore is choking on forest-fire smoke, this campaign for a paper brand has transformed an MRT train on Singapore's Downtown line into a facsimile of a forest scene. The car comes complete with wood-grain handholds, leafy ground cover and a message about the brand's sustainable practices.

Ad Nut doesn't seem to see any acorns or tasty walnuts, but otherwise approves.  

 

 

 

 

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