Jenny Chan 陳詠欣
Jul 3, 2013

Starcom MediaVest China hires Vivian Zhu from Razorfish San Francisco

SHANGHAI - Vivian Zhu (pictured) from Razorfish's San Francisco office, has been hired as managing director of SMG China's digital & data analytics operations.

Vivian Zhu
Vivian Zhu

Zhu officially joined SMG China late June to enrich the agency's digital & analytics products for clients like P&G, Mars Wrigley, Richemont Group, Novartis, General Electric and Mead Johnson.

She is a seasoned CRM, e-commerce and social-marketing practitioner with more than 15 years of experience spanning various categories such as entertainment, financial services, hospitality, information technology, pharmaceuticals and retail in America.

Prior to joining SMG, Zhu was vice president of strategy and insights at Razorfish’s San Francisco office for four years.

She also previously worked at Publicis, MRM Worldwide and Wunderman in New York City.

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