Media Correspondent
Sep 16, 2009

SPIKES: R3 on agency/client future in India and China

SINGAPORE - The R3 session at Spikes Asia analysed findings of the R3:GC Image Survey in India and China.

Agencyclient relationships were the shortest in these markets. Gary Lim, Asia-Pacific connections director, Johnson Johnson said marketers needed to give a clear brief.

Greg Paull, principal, R3 said there should be more education on the value of long term relationships. A key point debated was the increasing role of media agencies. James Chadwick, leader- business planning, Mindshare Asia-Pacific said today media agencies led the execution part of mammoth campaigns.

On performance...

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