Spikes has received 4,351 entries from 23 countries in 18 award categories this year.
According to Terry Savage, festival chairman, there was a noticeable increase in the Media and PR categories, while Film Craft was up by 25 per cent. On a country level, Indonesia, Myanmar, South Korea and Vietnam have emerged as the growth countries with significantly increased entry numbers.
The Print and Outdoor categories, on the other hand, received a lower number of entries this year.
“We also saw this on a global level at Cannes Lions earlier this year,” said Savage. “It may be that the well-documented challenges of these media are behind the decrease, but as with Cannes Lions, it is perhaps too early to draw any hasty conclusions from this data.”
The Innovation jury has voted on a shortlist ahead of the Festival, selecting 11 entries out of 47 received. The shortlisted entries hail from Japan, China, New Zealand, Australia, Singapore, South Korea and Indonesia. (See shortlist below.)
The Innovation shortlist will be judged in Singapore. Entrants will present their ideas to the jury and compete for the chance to take home a coveted Spikes Asia trophy. Delegates at Spikes Asia will have the opportunity to sit in on the presentations.
As the juries make their decisions, the shortlisted work will be available to view through digital and physical exhibitions throughout the Festival.
The Awards Ceremony will reveal and celebrate the 2015 winners. Taking place on September 11 at the Ritz Carlton Ballroom, the ceremony is open for all delegates to attend.
|Cat. No||Title||Client||Product||Entrant Company||Country||Agency|
|A01 (Innovative Technology (incl. standalone solutions not in association with a brand or creative campaign))|
|A01/001||FENCING VISUALIZED||SPORTS BIZ CO., LTD.||VISUAL MANIFESTATION SYSTEM AND DESIGNED LANGUAGE. MOTION CAPTURE AND AR TECHNOLOGY WAS USED AT EVENT||DENTSU Tokyo||JAPAN||DENTSU Tokyo / RHIZOMATIKS Tokyo / DENTSU TEC Tokyo|
|A01/004||EYE PLAY THE PIANO||THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS||THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS||HAKUHODO KETTLE Tokyo||JAPAN||HAKUHODO KETTLE Tokyo|
|A01/008||BAIDU KUAISOU||BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO., LTD.||SMART CHOPSTICKS||BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING)||CHINA|
|A01/010||PEPPER||SOFTBANK CORP. / SOFTBANK ROBOTICS CORP.||COMMUNICATION PARTNER ROBOT||DENTSU Tokyo||JAPAN||DENTSU Tokyo / SOFTBANK ROBOTICS CORP. Tokyo|
|A02 (Creative Innovation (incl. business solutions in association with a brand or creative campaign))|
|A02/008||REDUCE SPEED DIAL||VOLKSWAGEN||VOLKSWAGEN||COLENSO BBDO Auckland||NEW ZEALAND||COLENSO BBDO Auckland|
|A02/017||THE DOLMIO PEPPER HACKER||MARS FOOD AUSTRALIA||DOLMIO||CLEMENGER BBDO SYDNEY||AUSTRALIA||CLEMENGER BBDO SYDNEY|
|A02/023||LIFELIVE||SAMSUNG||GEAR VR||LEO BURNETT SYDNEY||AUSTRALIA||LEO BURNETT SYDNEY|
|A02/024||LIFE SAVING DOT||TALWAR BINDI||BINDI||GREY GROUP Singapore||SINGAPORE||GREY GROUP Singapore|
|A02/030||REBIRTH AFTER READING||FRIENDS OF NATURE||FADING INK||CHEIL Beijing||CHINA||CHEIL Beijing|
|A02/033||LOOK AT ME||SAMSUNG ELECTRONICS||SAMSUNG ELECTRONICS||CHEIL WORLDWIDE Seoul||SOUTH KOREA||CHEIL WORLDWIDE Seoul|
|A02/035||DIABETEST||TOPLI TISSUES||DIABETEST||DENTSU INDONESIA Jakarta||INDONESIA||DENTSU INDONESIA Jakarta|