Staff Reporters
Sep 4, 2015

Spikes Asia receives 4,351 entries; reveals Innovation shortlist

ASIA-PACIFIC - Spikes Asia, the festival and awards celebrating creative excellence across Asia-Pacific, announced its entry total for the year and revealed the shortlisted entries in the Innovation category.

Spikes Asia receives 4,351 entries; reveals Innovation shortlist

Spikes has received 4,351 entries from 23 countries in 18 award categories this year.

According to Terry Savage, festival chairman, there was a noticeable increase in the Media and PR categories, while Film Craft was up by 25 per cent. On a country level, Indonesia, Myanmar, South Korea and Vietnam have emerged as the growth countries with significantly increased entry numbers.

The Print and Outdoor categories, on the other hand, received a lower number of entries this year.

“We also saw this on a global level at Cannes Lions earlier this year,” said Savage. “It may be that the well-documented challenges of these media are behind the decrease, but as with Cannes Lions, it is perhaps too early to draw any hasty conclusions from this data.”

The Innovation jury has voted on a shortlist ahead of the Festival, selecting 11 entries out of 47 received. The shortlisted entries hail from Japan, China, New Zealand, Australia, Singapore, South Korea and Indonesia. (See shortlist below.)

The Innovation shortlist will be judged in Singapore. Entrants will present their ideas to the jury and compete for the chance to take home a coveted Spikes Asia trophy. Delegates at Spikes Asia will have the opportunity to sit in on the presentations.

As the juries make their decisions, the shortlisted work will be available to view through digital and physical exhibitions throughout the Festival.

The Awards Ceremony will reveal and celebrate the 2015 winners. Taking place on September 11 at the Ritz Carlton Ballroom, the ceremony is open for all delegates to attend.

Cat. No Title Client Product Entrant Company Country Agency
A01 (Innovative Technology (incl. standalone solutions not in association with a brand or creative campaign))
A01/001 FENCING VISUALIZED SPORTS BIZ CO., LTD. VISUAL MANIFESTATION SYSTEM AND DESIGNED LANGUAGE. MOTION CAPTURE AND AR TECHNOLOGY WAS USED AT EVENT DENTSU Tokyo JAPAN DENTSU Tokyo / RHIZOMATIKS Tokyo / DENTSU TEC Tokyo
A01/004 EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS HAKUHODO KETTLE Tokyo JAPAN HAKUHODO KETTLE Tokyo
A01/008 BAIDU KUAISOU BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO., LTD. SMART CHOPSTICKS BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING)  CHINA  
A01/010 PEPPER SOFTBANK CORP. / SOFTBANK ROBOTICS CORP. COMMUNICATION PARTNER ROBOT DENTSU Tokyo JAPAN DENTSU Tokyo / SOFTBANK ROBOTICS CORP. Tokyo
A02 (Creative Innovation (incl. business solutions in association with a brand or creative campaign))
A02/008 REDUCE SPEED DIAL VOLKSWAGEN VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
A02/017 THE DOLMIO PEPPER HACKER MARS FOOD AUSTRALIA DOLMIO CLEMENGER BBDO SYDNEY  AUSTRALIA CLEMENGER BBDO SYDNEY 
A02/023 LIFELIVE SAMSUNG GEAR VR LEO BURNETT SYDNEY  AUSTRALIA LEO BURNETT SYDNEY 
A02/024 LIFE SAVING DOT TALWAR BINDI BINDI GREY GROUP Singapore SINGAPORE GREY GROUP Singapore
A02/030 REBIRTH AFTER READING FRIENDS OF NATURE FADING INK CHEIL Beijing CHINA CHEIL Beijing
A02/033 LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
A02/035 DIABETEST TOPLI TISSUES DIABETEST DENTSU INDONESIA Jakarta INDONESIA DENTSU INDONESIA Jakarta

 

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