Spikes Asia receives 4,351 entries; reveals Innovation shortlist

Spikes has received 4,351 entries from 23 countries in 18 award categories this year.

According to Terry Savage, festival chairman, there was a noticeable increase in the Media and PR categories, while Film Craft was up by 25 per cent. On a country level, Indonesia, Myanmar, South Korea and Vietnam have emerged as the growth countries with significantly increased entry numbers.

The Print and Outdoor categories, on the other hand, received a lower number of entries this year.

“We also saw this on a global level at Cannes Lions earlier this year,” said Savage. “It may be that the well-documented challenges of these media are behind the decrease, but as with Cannes Lions, it is perhaps too early to draw any hasty conclusions from this data.”

The Innovation jury has voted on a shortlist ahead of the Festival, selecting 11 entries out of 47 received. The shortlisted entries hail from Japan, China, New Zealand, Australia, Singapore, South Korea and Indonesia. (See shortlist below.)

Spikes Asia 2015: Full coverage

The Innovation shortlist will be judged in Singapore. Entrants will present their ideas to the jury and compete for the chance to take home a coveted Spikes Asia trophy. Delegates at Spikes Asia will have the opportunity to sit in on the presentations.

As the juries make their decisions, the shortlisted work will be available to view through digital and physical exhibitions throughout the Festival.

The Awards Ceremony will reveal and celebrate the 2015 winners. Taking place on September 11 at the Ritz Carlton Ballroom, the ceremony is open for all delegates to attend.

Cat. No	Title		Client	Product	Entrant Company	Country	Agency
A01 (Innovative Technology (incl. standalone solutions not in association with a brand or creative campaign))
A01/001	FENCING VISUALIZED		SPORTS BIZ CO., LTD.	VISUAL MANIFESTATION SYSTEM AND DESIGNED LANGUAGE. MOTION CAPTURE AND AR TECHNOLOGY WAS USED AT EVENT	DENTSU Tokyo	JAPAN	DENTSU Tokyo / RHIZOMATIKS Tokyo / DENTSU TEC Tokyo
A01/004	EYE PLAY THE PIANO		THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS	THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS	HAKUHODO KETTLE Tokyo	JAPAN	HAKUHODO KETTLE Tokyo
A01/008	BAIDU KUAISOU		BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO., LTD.	SMART CHOPSTICKS	BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING)	CHINA
A01/010	PEPPER		SOFTBANK CORP. / SOFTBANK ROBOTICS CORP.	COMMUNICATION PARTNER ROBOT	DENTSU Tokyo	JAPAN	DENTSU Tokyo / SOFTBANK ROBOTICS CORP. Tokyo
A02 (Creative Innovation (incl. business solutions in association with a brand or creative campaign))
A02/008	REDUCE SPEED DIAL		VOLKSWAGEN	VOLKSWAGEN	COLENSO BBDO Auckland	NEW ZEALAND	COLENSO BBDO Auckland
A02/017	THE DOLMIO PEPPER HACKER		MARS FOOD AUSTRALIA	DOLMIO	CLEMENGER BBDO SYDNEY	AUSTRALIA	CLEMENGER BBDO SYDNEY
A02/023	LIFELIVE		SAMSUNG	GEAR VR	LEO BURNETT SYDNEY	AUSTRALIA	LEO BURNETT SYDNEY
A02/024	LIFE SAVING DOT		TALWAR BINDI	BINDI	GREY GROUP Singapore	SINGAPORE	GREY GROUP Singapore
A02/030	REBIRTH AFTER READING		FRIENDS OF NATURE	FADING INK	CHEIL Beijing	CHINA	CHEIL Beijing
A02/033	LOOK AT ME		SAMSUNG ELECTRONICS	SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul
A02/035	DIABETEST		TOPLI TISSUES	DIABETEST	DENTSU INDONESIA Jakarta	INDONESIA	DENTSU INDONESIA Jakarta