The Spikes Asia Festival of Creativity has named the presidents of its 14 juries for the 2016 festival, which includes two new awards and an overhaul of many of the existing categories.
“The Asia Pacific region has a unique spirit and continues to challenge traditional creative and story-telling processes," said Terry Savage, Chairman, Spikes Asia. "The jury presidents for this year’s Spikes Asia are experts and leaders in this area, and they are fantastic representatives to guide and award the most outstanding creative work from the past year.”
Here are the presidents, followed by a comment from each.
Film, Print, Print and Poster Craft and Integrated
Global Chief Creative Officer
It is a special honor to serve as the president of the Film, Print and Print and Poster Craft jury at Spikes. Sitting on a jury is exciting, exhausting but always exhilarating. I am particularly looking forward to being immersed in work for the region, where I see creativity percolating everywhere. I think there will be many wonders to behold.
Chief Content Officer
Publicis Media Greater China
Strong brand story telling fuels human desires, transforms consumers relationship and drives business results. Subject to the different categories, a winning piece of content should be able to lift brand health metrics, to engage and resonate with the audience and consumer at the least. Asia Pacific has been on the winning streak on creativity and innovation, not far from our counterparts in the West.
Previously Unavailable, New Zealand
Things are changing so fast. Nowhere more so than Asia Pacific. Which means that each year we learn more, from fascinating new examples, about how creativity drives effectiveness. I'm looking forward to adding to that canon as jury president this year.
Executive Creative Director
Design is getting more exciting as both consumers and clients are putting more emphasis on brand experience over broadcast advertising. I look forward to judging and learning from these new and more immediate solutions.
Digital & Mobile
Co-Chief Executive Officer, Executive Creative Director
Hakuhodo Kettle, Japan
Our society and clients are facing big challenges across all Asian countries. I believe difficulty gives birth to a great idea. And grand solutions are always generated from deep human insights. Our digital creativity has the potential of upgrading life's culture, so that it is more human centered. I am looking forward to seeing amazing ideas that awaken the human potential.
Direct and Promo & Activation
Chief Creative Officer
Dentsu Asia Pacific
Much of the more innovative work in recent years has been in Direct and Promo & Activation. Honda "The Sound Of Senna", British Airways "The Magic Of Flying" to name a few. I hope we will see more surprising and engaging work that's useful and relevant. Work that will reset the bar for creativity and innovation in this category. And not just the stuff that hasalready won in Cannes.
Managing Director, Executive Producer
Revolver/Will O’Rourke, Australia
For me, craft is something that can make a good idea great and a great idea, exceptional. With an ever smarter and more discerning audience the requirement to craft work at the highest level has never been more important. I am incredibly honoured to be asked to Chair Film Craft at Spikes Asia.
DDB Remedy Australia
I’m really looking forward to viewing some world-class creative during what is a very exciting time for the region, and the segment. The work that inspires me is brave, relevant, and makes a genuine human connection – and nowhere is there greater opportunity for this to happen than in Healthcare.
CEO & Co-founder
Fred & Farid, China
We’re focused on innovation that transcends advertising, and making ideas that truly disrupt the status quo.
Chief Executive Officer
Omnicom Media Group Asia Pacific
Great creativity is ideas and innovation that truly transforms businesses. These ideas are formed from the alchemy of art and science. The use of data and technology used to help find insights and provocations that form the basis of great ideas that connect and resonate. I’ll be looking for that extra 10% that makes the difference between a good campaign and a great campaign.
Chairman, Asia Pacific, CEO & Chief Creative Officer, India
Asia is the most exciting place to be in the world in today's times. On one hand it's dealing with a set of sophisticated consumers exposed to a complex technological media landscape and on the other hand there is a set of consumers who are for first time stepping into the world of full blown consumerism. As far as judging is concerned it's an exciting new category and an integral part of today's media mix. In terms of work -the approach, sensibilities and expression variations will be exciting to see.
Outdoor and Radio
Chief Creative Officer
Grey Group, South East Asia
After years of following the West, Asian creativity is only just starting to find its voice rooted in its own culture. With the explosion of tech in Asia, Outdoor is a now a giant canvas for creative minds to paint the impossible. But I’m hoping to see strong ideas at the heart of the execution. With Radio, the challenge will be to find work that’s less hard-sell and more entertainment. Because that’s what we all love about radio.
The Hoffman Agency, Asia Pacific
Creativity is more than just being original and able to grab and retain attention. Creativity is at its best when it solves a problem and achieves its business goal.
Spikes Asia is a joint venture of Cannes Lions and Haymarket (Publisher of Campaign Asia-Pacific). Registration and entries are now open and further details, including category descriptions, entry rules, key dates and deadlines can be found at www.spikes.asia.