Staff Reporters
Jul 8, 2014

Spikes Asia launches new academies and competitions

SINGAPORE - Spikes Asia has announced additions to its talent and training initiatives with new academies and Young Spikes competitions at this year’s festival, which takes place 23 to 26 September in Singapore.

Spikes Asia launches new academies and competitions


A total of seven academies will run throughout Spikes Asia, targeting both junior and senior professionals.

The Young Spikes Marketers Academy sponsored by Dentsu Aegis Network, the Young Spikes Media Academy, the Young Spikes Creative Academy sponsored by Cheil and the Young Spikes Account Executive Academy sponsored by McCann all return.

In addition, the festival will include three new academies:

  • The Senior Marketers Accelerator Programme, sponsored by Innocean: Curated for senior marketing leaders, this programme is a place to share challenges with peers and help lead the marketing organisation for the future.
  • Craft Academy: Focuses on essential craft skills of copywriting, art direction and digital and includes elements of production, illustration and social media.
  • Digital Academy: For young media professionals, an opportunity to learn about digital in today’s media landscape, first-hand from leading industry experts.


The Young Spikes competitions give creatives and professionals aged 28 and under the chance to showcase their talent. Working in teams of two, competitors answer a brief given by a charity in a bid to win the gold medal and a full delegate pass to Spikes Asia 2015.

The Young Spikes competitions in Integrated and Media return from prior years, and a Young Spikes Digital Competition is being added this year. 

A further competition will award student creativity. The Student Creative Award for print provides an exciting way for students to kickstart their future careers asking them to create a poster in response to a brief. The winners, selected by members of the Spikes Asia jury, are awarded complimentary passes to Spikes Asia to gain invaluable industry exposure through the Festival.

“To have a programme in place that offers such a broad range of training opportunities for the region is something truly unique to Spikes Asia and we are delighted to have been able to grow and develop these initiatives," said Steve Latham, director of talent and training for Lions Festivals. "The Festival offers a hotbed of creativity, insights and learning and to have this as a backdrop to the academies and competitions is priceless in terms of the gravitas it adds to them.” 

Further information on Spikes Asia is available at



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