The Forum sessions take place in a smaller venue than the main Spikes Asia seminar presentations, encouraging audience participation and discussion.
Here is the complete seminar lineup:
Theme: Creative Talent Management
Sunday 15 September
- Draftfcb discusses new ways of working as traditional creative autonomy is replaced by group synergies.
- eYeka rethinks the agency business model as the emphasis shifts from creation to curation.
- Iris Worldwide considers how best to structure a creative agency to deliver in a rapid-response manner in the new fluid world.
- Wolff Olins looks at the challenges of retaining talent in emerging, fast-growth markets and explore ways to build a strong internal culture.
Theme: Consumer Insights and Understanding People
Monday 16 September
- BBDO Asia introduces ‘The Chemistry of Creativity’ with a whistle stop tour of the effect of creativity on the brain and the chemistry of communications.
- Fashion's Collective discusses the world of fashion and luxury, where inspiration and idea-generation often is, but should not be, a one-way street.
- Media Innovation Group looks closely at the world from the consumers' perspective in a session that is part gadgetry, part story-telling, part magic show.
- Omnicon considers the body language of successful brands and how it is used to communicate with and engage with customers.
Theme: Creativity in Social
Tuesday 17 September
- Getty Images explores changing visual trends and the meaning of imagery in transmedia advertising, as well as the wider visual culture.
- Isobar discusses the lack of creativity in social campaigns and what can be done about it, with examples of great, insightful creative from Facebook and Twitter.
- Jack Morton shows how many Luxury brands have underutilised social as a tool to reach affluent consumers and show how it can be done effectively.
For complete information on attending Spikes Asia, please see www.spikes.asia.