Staff Reporters
Aug 23, 2013

Spikes Asia festival sets forum programme

SINGAPORE - The Spikes Asia Festival of Creativity has announced the lineup for this year's Forum programme, featuring 11 sessions on the themes of creative talent management, consumer insights and creativity in social.

A 2012 Forum session
A 2012 Forum session

The Forum sessions take place in a smaller venue than the main Spikes Asia seminar presentations, encouraging audience participation and discussion. 

Here is the complete seminar lineup:

Theme: Creative Talent Management
Sunday 15 September

  • Draftfcb discusses new ways of working as traditional creative autonomy is replaced by group synergies.
  • eYeka rethinks the agency business model as the emphasis shifts from creation to curation.
  • Iris Worldwide considers how best to structure a creative agency to deliver in a rapid-response manner in the new fluid world.
  • Wolff Olins looks at the challenges of retaining talent in emerging, fast-growth markets and explore ways to build a strong internal culture.

Theme: Consumer Insights and Understanding People
Monday 16 September

  • BBDO Asia introduces ‘The Chemistry of Creativity’ with a whistle stop tour of the effect of creativity on the brain and the chemistry of communications.
  • Fashion's Collective discusses the world of fashion and luxury, where inspiration and idea-generation often is, but should not be, a one-way street.
  • Media Innovation Group looks closely at the world from the consumers' perspective in a session that is part gadgetry, part story-telling, part magic show.
  • Omnicon considers the body language of successful brands and how it is used to communicate with and engage with customers.

Theme: Creativity in Social
Tuesday 17 September

  • Getty Images explores changing visual trends and the meaning of imagery in transmedia advertising, as well as the wider visual culture.
  • Isobar discusses the lack of creativity in social campaigns and what can be done about it, with examples of great, insightful creative from Facebook and Twitter.
  • Jack Morton shows how many Luxury brands have underutilised social as a tool to reach affluent consumers and show how it can be done effectively.

For complete information on attending Spikes Asia, please see www.spikes.asia.

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