Staff Reporters
May 15, 2015

Spikes Asia 2015 opens for entries, announces jury presidents

SINGAPORE - The 2015 Spikes Asia Festival of Creativity has opened for entries, named its 12 jury presidents and announced a new Grand Prix for Good and extended eligibility in the Creative Effectiveness category.

Spikes Asia 2015 opens for entries, announces jury presidents

The new Grand Prix for Good trophy rewards works that are ineligible to win a Grand Prix in their own sections because they were made for charities/not for profit, or have charitable or public-service messages. All Gold-winning entries so excluded will now be considered by the Integrated jury, which will decide on the winner of the Grand Prix for Good.

The organisers have extended the Creative Effectiveness category’s eligibility dates, broadening its scope to include previously shortlisted or awarded campaigns from the past three years.

For information on how to enter the awards, including category definitions and rules, fees and critical dates, please visit www.spikes.asia.

The 12 jury presidents bring "a depth of experience in their respective fields" and capably lead discussions to award "truly outstanding creativity", said Terry Savage, chairman of Lions Festivals.

The jury presidents are (click a name to see a brief bio and a comment):

Jury President
Branded Content & Entertainment Todd Hunter, Creative Executive, Creative Artists Agency, USA
Creative Effectiveness Nick Garrett, Chief Executive Officer, Colenso BBDO, New Zealand
Design Yoshihiro Yagi, Creative Director, Dentsu Inc., Japan
Digital and Mobile Wain Choi, Global Executive Creative Director, Cheil Worldwide, South Korea
Direct and Promo & Activation Nils Andersson, President and Chief Creative Officer, TBWA, China
Film Craft Peter Grasse, President, Curious Film, Australia
Healthcare Vineet Thapar, SVP, Group Creative Director, Digitas Health, UK
Innovation Ben Cooper, Group Innovation Director, M&C Saatchi, Australia
Media Nick Waters, Chief Executive Officer, Dentsu Aegis Network, Asia Pacific
PR Valerie Pinto, Chief Executive Officer, Weber Shandwick, India
Outdoor and Radio Marcus Rebeschini, Chief Creative Officer, Y&R Asia, Singapore
Film, Print and Print & Poster Craft and Integrated Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson, Global

 

Branded Content & Entertainment
Todd Hunter
Creative Executive
Creative Artists Agency
USA

Working with leading brands including Coca-Cola, General Motors, Diageo and Chipotle, Todd was hailed the third Most Awarded Creative Director by Advertising Age and was featured on The Holmes Report’s “The Innovator 25”. 

“It is an honour to serve as president of the Branded Content & Entertainment category this year.  This region has produced some of the most iconic and exciting branded content in the industry, and I hope to see that taken to a whole new level. We will be on the lookout for eloquent and emotional storytelling that adds value to people's lives and effectively builds a brand.  We will be looking for work that puts a dent in the world.”

Creative Effectiveness
Nick Garrett
Chief Executive Officer
Colenso BBDO
New Zealand

Since joining Colenso BBDO in 2010, Nick has driven the agency to become noted for outstanding creativity and effectiveness, ranking as the most effective agency in the world by WARC in 2014.

“It’s an honour to be asked to chair the Spikes Asia Creative Effectiveness Jury. As Asia’s creative reputation grows rapidly at a global level it is more important than ever to demonstrate how brilliant creative thinking can be a powerful weapon to solve business problems and to show the best work our region has to offer is highly effective.”

Design 
Yoshihiro Yagi
Creative Director
Dentsu Inc.
Japan

Yoshihiro’s work has been influential in pushing the boundaries of creativity and has seen him earn the title of the most awarded art-based creative in Japan with an accolade count that reaches over 150.

“Design created for design’s sake is not design. Sometimes, however, award shows tend to recognise designs that are not derived from the brand philosophy and somewhat leave the brand behind. Design should be at the centre of the brand strategy, and bring the brand philosophy to life. If the goal is achieved without putting any stress on the brand, then the output is most likely to be beautiful. I hope we can carefully search for and discover such work.”

Digital and Mobile
Wain Choi
Global Executive Creative Director
Cheil Worldwide
South Korea

Wain has worked on some of the world’s leading brands such as Nike, Coca-Cola, Toyota F1 and Samsung. Currently leading the Seoul Headquarters of one of the largest advertising agencies in the world, his work has been recognised at both national and international levels.

“I'm looking forward to Spikes and seeing the best work from Asia. We now stack up against the best agencies in our world. Asia is no longer an afterthought when it comes to great work.”

Direct and Promo & Activation
Nils Andersson
President and Chief Creative Officer
TBWA
China

His expertise in introducing international brands into the Chinese and Asian markets have seen him earn the titles of ‘Fourth Most Awarded Creative Director in the World’ and Campaign Asia Pacific’s ‘China Creative of the Year’ in 2014.

“I am looking for those rare, fresh ideas that force their way through to the top. Pieces that cut through the chatter, connect and truly have an effect.”

Film Craft
Peter Grasse
President
Curious Film
Australia

For over 10 years Peter has been instrumental in Curious Film’s development as Asia-Pacific’s most dynamic production company, winning multiple awards including Cannes Lions Film Craft Lions and a top three ranking in BestAds ‘Production Companies of the Decade’.

“As a long-time champion of crafted excellence in film, I'm energised to honour those clients, agencies & production companies that value the power of inspired production.”

Healthcare
Vineet Thapar
SVP, Group Creative Director
Digitas Health
UK

Focusing on digital led marketing in the Health and Wellness industry, Vineet has won numerous awards for his work, which strives to breach the boundaries of health, creativity, technology, people, culture and science.

"I’m really excited because I’ve been a fan of work from Asia for a long time. I’m very curious to see how the larger global economic pivot towards east is showing up in the work. And because health needs more creative thinkers globally to take up the challenge, I’m keen to see how agencies in Asia are delivering health & wellness ideas that are differentiating, relevant, innovative and engaging. I’m looking forward to passionate discussions with jury members, and learning from them.”

Innovation
Ben Cooper
Group Innovation Director
M&C Saatchi
Australia

Ben’s use of digital technology has proven successful in developing inspirational campaigns that have led to numerous accolades for M&C Saatchi, including ranking as Australia’s 2nd Most Innovative Company in Business Review Weekly and receiving B&T’s 2014 Agency of the Year.

"As we move into a post-industrial era the opportunity abounds for Asia Pacific to increase its position as a thought leader. I look forward to exploring the diversity of ideas from the region, the breakthroughs and the solutions to problems previously thought insurmountable. "

Media
Nick Waters
Chief Executive Officer
Dentsu Aegis Network
Asia Pacific

Nick has developed the Dentsu Aegis Network by broadening their product offerings across the Asia Pacific region, leading to numerous accolades including Dentsu winning Agency of the Year at both Spikes Asia and AdFest and Isobar winning Campaign’s Digital Network of the Year.

“We all know Asia is the world’s most dynamic and exciting region, but is this vibrancy matched by the quality of thinking, innovation and execution?  Have agencies helped brands harness the growing consumer spending power through all the channels available?  Is the mass usage of social media and mobile being utilised effectively to drive sales?  Are we connecting the point of brand exposure to transaction?  Is the offline to online universe being effectively connected?  These are the kind of questions I am looking forward to seeing answered at this year’s Spikes – in short, how well are agencies doing in helping brands to keep up with their consumers”.

PR
Valerie Pinto
Chief Executive Officer
Weber Shandwick
India

Building her earlier agency into one of the largest public relations consultancies in India, including consulting for Fortune 500 companies across numerous industries, Valerie leads the Indian arm of Weber Shandwick and sits on its Asia Pacific senior management board.

“I look forward to experiencing the best of the creative best from Asia Pacific at the Spikes Asia Festival of Creativity this September. It is my privilege to serve as president in the PR category where one can experience the greatest work from across the region with high impact campaigns that impact lives. It would be interesting to review the diversity of the work and take back learnings to India.”

Outdoor and Radio
Marcus Rebeschini
Chief Creative Officer
Y&R Asia
Singapore

Marcus has been the driving force behind Y&R Asia becoming one of the region’s most awarded networks over the past few years, having won hundreds of awards across national and international festivals.

“If everything has been done before, innovation wouldn't exist. I'm hoping to celebrate some truly fresh thinking with my fellow jury members. After all not everything has been done before even in the most traditional of mediums such as Radio and Outdoor.”

Film, Print and Print & Poster Craft and Integrated
Matt Eastwood
Worldwide Chief Creative Officer
J. Walter Thompson
Global

Described by Campaign magazine as a “unicorn” in the communications industry, Matt has overseen some of the most innovative and recognisable creative projects in advertising today. He is a highly awarded creative and in AdAge’s 2013 Award’s Report was listed as the 5th most awarded chief creative officer worldwide.

“Asia is one of the most exciting creative regions in the world. The work is always beautifully crafted, from design to art direction to copywriting. And we often see incredible examples of innovative and ground-breaking uses for new technology. I’m really looking forward to seeing some amazing work.”

 

 

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