Spikes Asia 2014 set to showcase latest technology innovations in Tech Talk series

The interactive sessions, sponsored by Omnicom Media Group, will feature guests from a number of leading names including Atlas, Proximity, SapientNitro, Adap.TV, Tencent and Stuff, and will provide an opportunity to see how technology innovations are driving the industry forward.

“With technology playing an essential role in consumers’ lives, it’s of vital importance that we continue to look at the platforms, products and services that are leading in this industry,” said Terry Savage, chairman of Lions Festivals.

“The Tech Talks at Spikes Asia are aimed towards inspiring and informing audiences, ultimately helping them to stay on top of the game,” he added.

Commenting on their sponsorship of Tech Talks, Cheuk Chiang, CEO of Omnicom Media Group Asia-Pacific, said: “It’s a time of unprecedented change in the media and marketing industry. The fundamental driver of change is not demographic or socio-political – it is in fact technological. Tech Talk is about driving innovation”.

The six Tech Talks are as follows:

• With a focus on gaming and e-commerce, Guy Hearn, Omnicom Media Group’s chief innovation officer, Asia Pacific, alongside a special guest from Microsoft, will look at new technology and take delegates through the consumer journey and potential opportunities for brands.
• Elsewhere, Jon Paul Stift, client partner APAC, Atlas, will look at cookies across multiple devices and highlight the work Atlas has undertaken to make the cookie based measurement system work better for advertisers and agencies.
• Leading a discussion on mixing creative and technology Richard Fraser, regional MD, Proximity Asia and Lauren Thevenet, technology director and Melanie Clancy, creative director from Proximity Singapore will use live cases to show how this approach can reshape the creative media landscape.
• Focusing on the post-digital creative technologies Phil Phelan, national strategy director, SapientNitro Australia and Melanie Cook, head of strategy, SapientNitro Singapore & HK will discuss the next wave of technology and what it will be made of.
• Alex Khan, general manager APAC, Adap.tv will share his views on the future of programmatic advertising and how video and linear TV is shaping this future.
• Meanwhile, Will Findlater, editor-in-chief of tech and gadget magazine Stuff, will go through the latest wearable technology. The session will look at the potential impacts that these gadgets may have on health and fitness along with the influence of fashion on the devices.

Spikes Asia 2014 takes place at Suntec Singapore from 23 to 26 September.